JUNE 2024 TREND RESEARCH

I conducted thorough research to identify which concepts are currently trending on TikTok. In my search for the sound that perfectly aligns with the humorous energy of a trend, I then proceeded to film and direct baristas in a way that aligns with the essence of the trend with a brand friendly twist.
In this particular video, the trend at that time was centered around a popular Halsey song, creatively paired with a slow-motion transition into something that promotes a sense of calm and keeps you level-headed. I chose to have Dutch Bros as the main focus of this
trend-inspired video.

Viral TikTok via @dutchbroscoffee